When
it comes to the audio companies not many players are in the field
today. The likes of Aditya Audio, Vel Music are the often heard in local
markets. But there was a time crazy director Puri Jagannadh also
ventured into starting his own audio label. It was called 'Puri
Sangeeth'. However, it came and went.
This
happened during the time of the film 'Bumper Offer' which had Puri
Jagan's brother Sairam Shankar as the hero. It is heard that Puri was
given an idea by his close circles, "Instead of releasing on other
labels and giving them profits, let us put one audio company. We can
earn through caller tunes, ringtones and make a lot of money."
That
gave rise to 'Puri Sangeeth'. But it was only after entering into the
field, they realized the ins and outs of business and the challenges
involved in it. Sources say Puri and Co lost sizeable money and realized
this will not work out for them and 'Puri Sangeeth' became history.
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