There
is a lot of competition in the music director sector because each
passing day, many talented musicmakers are hitting the cine circuit. But
despite the quantity and availability of talent, the young and dynamic
Devi Sri Prasad demands a hefty sum. Well, Devi Sri reportedly charges
Rs 1.5 crores per film.
On
the other hand, the Mozart of Madras A R Rahman reportedly takes Rs 5
crores. Many who are aware of these figures are asking is it necessary
to shell out so much. But there is a logic in this. When there is a
branded music director for a film, the cinema collections will react
accordingly.
So,
the collections will also depend on the brand of the music director.
People buy tickets keeping that in mind. First comes hero then comes
director and next is music director only. That is why so much huge
remuneration is given to certain music directors. However good the music
is, if the music directors doesn't have brand then he would get not
more than Rs 20 lakhs. That's how it works!
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